January 5, 2018

"Story Time" Tournament of Roses Parade Float

For the last 90 years, Alhambra has rung in the New Year with a float in the Tournament of Roses Parade, bringing visibility and community pride on a national stage.  

This past Monday morning, locals were able to see Alhambra’s new float “Story Time” making its way down Colorado Boulevard putting a focus on the city’s commitment to reading. The Pasadena Tournament of Roses theme was “Making a Difference” as a way to honor and celebrate people in their communities, who enrich the lives of others.

“We think the library is a wonderful place in our city that is making a difference every day,” said Chris Paulson, Community Services Director for Alhambra. “Libraries are a starting point for civic pride and learning.”

This was the 90th float Alhambra has had in the parade, a fete for the city who has continuously worked with the Chamber of Commerce and been able to set aside a budget every year to have a place amongst the marching bands and equestrian riders who make the Rose Parade a beloved New Year’s Day event.


From plucking petals to adding the intricate details of crushed dried kumquats to the float, it was with the help of volunteers from nonprofit organizations and community groups who helped with the creation of Alhambra’s float. Some of these outstanding groups include, the Kiwanis Club, Petal Pushers and Ogden Manor Home Care in West Hollywood.


The City of Alhambra’s Community Services department will be taking up the float volunteer registration process for next year and plans to unveil a new registration system in early fall 2018. Engage in civic pride by volunteering to decorate next year’s float – follow the City’s website and social media to know when registration opens!

Post written by:
City of Alhambra

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