7-Eleven® Celebrates a Generation of Good Will with Operation Chill®
Alhambra, CA – The Alhambra Police Department partners with 7-Eleven® in celebrating a generation of good behavior.
For 20 years, police officers nationwide have been “ticketing” kids with Operation Chill® Free Slurpee® drink coupons. Many of those kids are adults now, and may even have children of their own who are eligible to receive a frozen treat for good behavior, compliments of 7-Eleven® and the Alhambra Police Department.
Begun in Philadelphia to give law enforcement officers a positive reason to interact with children and teens, Operation Chill® has expanded to cities across the country. Using Operation Chill, Alhambra Police Officers can “ticket” youngsters with free Slurpee coupons when caught in the act of doing something good. Appropriate acts of “good” might include helping another person, participating in a positive activity in the community or just being seen reading a book. Each coupon can be redeemed for a small Slurpee drink at participating 7-Eleven stores.
Since the program’s inception in 1995, nearly14 million Operation Chill coupons have been distributed to hundreds of law enforcement agencies across the country. During 2015, up to 1.25 million coupons will be issued nationally; over 1,100 will be distributed in Alhambra, mostly during the summer months and the back-to-school season.
“Alhambra Police Officers have participated in this program for many years,” said Chief of Police Mark Yokoyama. “It’s a great way to meet and greet and begin a positive dialog with the young people in our community.”
Operation Chill was developed by 7-Eleven Inc. to positively reward and encourage good behavior by kids during the hot summer months when communities may experience increases in loitering, shoplifting and graffiti. The program also helps support law enforcement agencies’ community relations efforts. Officers use the Operation Chill programs to reward youth for their good deeds as well as enhance their relations with the young people of their city.
Mark Stinde, 7-Eleven vice president Asset Protection, said, “I don’t know who likes the Operation Chill program more, police officers or kids. Police Officers have told us they love having a positive reason to approach kids and surprise them with a Slurpee coupon, just for being good.”
7-Eleven’s proprietary Slurpee semi-frozen carbonated drink has generational appeal with slurpers both young and old. More than a half million Slurpee drinks are purchased each day during the summer at 7-Eleven stores across the country.